The Campus Magazine | CCNY

 A recent gathering with an edgy name highlighted the lack of diversity in advertising. By Ashley Duchemin “Where Are All The Black People? A Creative Career Fair,” aimed at drawing in and inspiring professionals and students of multicultural backgrounds to creative jobs in the advertising industry, took place at the New World Stages off-Broadway earlier this month. It was [...]

The celebrated advertising genius visits CCNY by Liridona Mehmedovic. Last month, advertising legend, George Lois visited City College as part of this semester’s Lunch with Leaders series. Lois, age 80, is celebrated for his big, splashy ideas. He helped put designer Tommy Hilfiger on the map and created the “I Want My MTV” ad campaigned [...]

Getting to know the advertising visionary by Anthony Mainville. Most people have probably come across some print advertisements of the famous Volkswagen Beetle from the 1960s.  The humorous writing with taglines such as “Think Small” and white background in the advertisements helped transform the Beetle from an ugly and little car into a winning and [...]

The CEO of IPG, one of the world’s largest advertising and marketing companies, visits CCNY by Siddiq Mohammed. Michael I. Roth, CEO and chairman of Interpublic Group (IPG), has some advice for anyone who wants a great career. “Be the best you can,” and “surround yourself with an organization that embraces all of the values [...]